What is the strongest word?
Sì is to make a choice. The choice of opening up to the infinite possibilities of life.
 
Whether you call passion, freedom, love, or yourself Sì, this simple word sums up the potential of life. After Sì, you advance Sì and embrace all aspects of your personality.
Giorgio Armani invites women to feel the power of saying Sì with the Sì Eau de Parfum Intense: the scent of amber-cipre encapsulated in a refillable jewelry bottle.